THIRD-PARTY AD SERVER

Master Your Ad Delivery Across All DSPs

Our enterprise-grade ad tags integrate seamlessly with any demand-side platform, giving you complete control over campaign delivery, creative updates, and performance metrics—all from a single platform.

TRUSTED BY LEADING PUBLISHERS WORLDWIDE

From major media companies to specialized content platforms

Rolling Stone logo
Variety logo
eMarketer logo
Blick logo

INDUSTRY-CERTIFIED & INTEGRATED WITH LEADING PLATFORMS

Industry Certifications
Ad Formats

Deliver Any Ad Format, Anywhere

One platform for all your creative needs

Go beyond basic banners with AdButler's comprehensive format support. From interactive rich media experiences to targeted display ads and immersive video campaigns—all delivered through a single, lightweight tag that any DSP can process without compatibility issues.

Unlike competitors who limit your creative options, AdButler gives you the freedom to run exactly what your campaign demands, even switching formats mid-flight without new setups.

Display
VAST/VPAID
Rich Media
HTML5
Email
Native
JSON
adbutler-tag.js
<script>
// AdButler Third-Party Tag
var AdButler = AdButler || ;
AdButler.ads = AdButler.ads || [];
var abkw = window.abkw || '';
function initTag() {
var params = {
domain: 'adserver.example.com',
zoneId: 123456,
dsp: '${dspName}',
tracking: { ... }
}
AdButler.ads.push({
handler: 'script',
opt: params
});
}
initTag();
</script>
Load time: 0.01s
Ad Tag

One Tag, Unlimited Possibilities

The most powerful ad tag in the industry

AdButler's proprietary tag technology ensures lightning-fast delivery (avg. 0.01s) while giving you capabilities that other platforms simply can't match:

Real-time creative updates

Swap assets instantly without retrafficking

Dynamic targeting parameters

Pass unlimited data points for precision targeting

Cross-DSP compatibility

Works flawlessly with every major platform

Built-in fallbacks

Guarantee 100% delivery even when primary creative fails

Advanced tracking

Capture viewability, engagement, and conversion metrics

Stop juggling multiple tags or rebuilding campaigns for different platforms. With AdButler, deploy once and manage everywhere.

Campaign Management

Campaign Management That Saves Hours, Not Minutes

Simplify complex workflows without sacrificing control

AdButler transforms chaotic campaign operations into a streamlined process. Our intuitive dashboard lets you manage campaigns across multiple DSPs from a single control center:

Set up campaigns in under 3 minutes

Apply sophisticated targeting rules with a few clicks

Schedule delivery with precision dayparting

Adjust creative rotation and weights on the fly

Clone successful campaigns with one-click duplication

The result? Your team spends less time on tedious trafficking tasks and more time optimizing performance and strategy.

Campaign Dashboard

All DSPs
DV360
The Trade Desk
Xandr
Active
Impressions
CTR
Status
Active
Impressions
CTR
Status
Active
Impressions
CTR
Status
+ New Campaign
Reporting

Analytics That Drive Performance Gains

Beyond basic metrics to actionable intelligence

Standard reporting tells you what happened. AdButler's advanced analytics tell you why—and what to do next. Our comprehensive reporting suite delivers:

1.

Real-time performance data across all campaigns and platforms

2.

Custom report builder with 40+ metrics and unlimited dimensions

3.

Automated delivery to stakeholders on your schedule

4.

Log-level data exports for integration with BI tools like Tableau and Power BI

5.

Comparison tools to benchmark performance across creatives, placements, and DSPs

Make smarter optimization decisions with performance data that reveals true campaign insights.

White Labeling

Your Brand, Powered By Our Technology

Create your own ad management platform

Deliver a premium experience to clients and partners with AdButler's extensive white-labeling capabilities:

Complete brand customization

Your colors, logo, and design elements

Custom domain integration

Serve from your own domain with our backend power

Tailored user permissions

Control exactly what your advertisers can see and manage

Branded reporting

Deliver professional analytics with your identity

Customizable interface

Adjust the dashboard to highlight what matters to your business

Transform AdButler into your company's proprietary ad technology without costly development.

YOUR BRAND

Dashboard
Campaigns
Reporting
Settings
Custom Theme

Trusted by Leading Publishers Worldwide

Join thousands of successful publishers who rely on AdButler's ad server technology

Sony logo
Kogan logo
Carrefour logo
Nestle logo
"Using AdButler's dashboard, we can now see an average click-through rate of around 3% on our sites. For our private store, this number is sometimes as high as 13%!"
Fairoza Hisham profile

Fairoza Hisham

E-commerce APJ Store Success Lead, HP

"After comparing workflows across different ad platforms, it quickly became clear that AdButler was easier to use, required fewer steps, and made our teams more efficient and less prone to error."
Andrew Snook profile

Andrew Snook

Director of Digital, Pattison Media

G2
4.8/5
Capterra
4.7/5

Join The Most Innovative Ad Operations Teams

Discover why 10,000+ ad professionals trust AdButler to power their third-party ad operations

Whether you're looking to increase operational efficiency, improve campaign performance, or create new revenue opportunities, AdButler's third-party ad server provides the technology foundation you need to succeed.